Premium Car Wash & Detailing, formerly known as Budget‑Jet Car Wash & Detailing Services, announced a rebrand this week, positioning itself as a higher‑end automotive care provider in Hamilton. The company, which has served the island for more than a decade, said the new name will reflect an expanded suite of services, a streamlined online booking system and a loyalty programme aimed at rewarding repeat customers.

"Our decade of experience has taught us what Bermudian drivers value—speed, quality and convenience," said manager Aaron Sinclair. The updated brand will feature a glossy, multi‑layer paint protection service, a deluxe interior detailing package and an eco‑friendly wax option. In addition, customers can now schedule appointments through a guided digital interface that suggests the best treatment based on their vehicle type and usage.

The rebrand comes at a time when the local car‑care industry is seeing rising demand for premium services. Premium Car Wash & Detailing is located in the heart of Hamilton’s commercial district, close to the Royal Naval Dockyard and the new residential developments on St. George’s. The company plans to continue hiring locally, retaining the skilled workforce that has been a hallmark of Budget‑Jet.

"We remain committed to the community that has supported us for 10 years," Sinclair added. The new loyalty programme, which rewards points for every wash, will allow customers to redeem discounts on future services or partner local businesses.

The rebrand underscores a growing trend in Bermuda’s service sector, where businesses are elevating their offerings to meet the expectations of a discerning clientele.