Bermuda Medical Association issued a statement on Tuesday alerting residents to a series of advertisements circulating online that attribute miraculous health benefits to a product line marketed by Custody Life. The association said the promotions suggest the supplements can prevent or cure chronic conditions such as diabetes and hypertension without scientific backing.

According to the BMA, the claims lack peer‑reviewed evidence and could lead individuals to forego proven medical treatments. The organization emphasized that any health product making therapeutic assertions must be approved by the relevant regulatory authority, and that Custody Life’s offerings have not undergone such scrutiny in Bermuda.

The BMA urged the public to consult qualified healthcare professionals before using any new supplement and to report suspicious advertising to the Bermuda Health Council. It also reminded consumers that maintaining a balanced diet, regular exercise and routine medical check‑ups remain the safest ways to support long‑term wellbeing.

The association also noted that it will continue to monitor marketing practices and work with local regulators to protect consumer safety.