BermudAir, the island’s flagship carrier, has unveiled a promotional offer that will see a 30% reduction on fares for a selection of flights scheduled between September and November. The discount applies to routes connecting Bermuda with major U.S. hubs such as New York, Miami, and Boston, as well as to the Virgin Islands and the U.K. The campaign, which launches on 1 September, is aimed at encouraging more visitors to come to the island during the shoulder season.

The airline’s spokesperson explained that the offer is part of a broader strategy to boost tourism numbers after the summer months, when demand for flights tends to dip. The promotion is available to passengers who book online through the BermudAir website or its mobile app, and can be combined with the airline’s frequent‑flyer program for additional savings.

Local travel operators are hopeful that the reduced fares will translate into increased bookings for accommodation and tours. "We’re seeing a lot of interest from families and retirees who are looking to take advantage of the lower airfares before the high‑season pricing kicks in," said a representative of a Hamilton‑based tour company.

The 30% discount is valid only on selected flights and is subject to availability, so travelers are encouraged to book early to secure the best rates.